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1-20 of 223
Keywords: Financial services
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Journal Articles
International Journal of Bank Marketing 1–39.
Published: 15 July 2026
...Nina Krey; Gaia Rancati; Jasmine Parajuli; Rajesh V. Srivastava Purpose This study examines the relationship between artificial intelligence (AI) and bias in banking and financial services. It identifies key themes and research patterns by analyzing publication trends, citations and author...
Journal Articles
International Journal of Bank Marketing (2026) 44 (9): 1958–1977.
Published: 08 May 2026
... Trading Commission violations, or non-SEC violations in the past decade also show positive correlations with the use of various marketing activities. Practical implications This study helps financial services industry’s investment advisers and firms with insights into effective marketing strategies...
Includes: Supplementary data
Journal Articles
Shawn Hunter, Cuong Pham, Kunhyui Kim, Long Q. Trinh, Andreas Chai, Sameer Deshpande, Shireenjit Johl, Peter J. Morgan, Mila Obucina
International Journal of Bank Marketing (2025) 43 (9): 1884–1909.
Published: 24 October 2025
...Shawn Hunter; Cuong Pham; Kunhyui Kim; Long Q. Trinh; Andreas Chai; Sameer Deshpande; Shireenjit Johl; Peter J. Morgan; Mila Obucina Purpose The purpose of this systematic literature review is to identify key factors that facilitate or inhibit the adoption and use of digital financial services...
Includes: Supplementary data
Journal Articles
International Journal of Bank Marketing (2026) 44 (3): 439–453.
Published: 14 October 2025
...Fernando de Oliveira Santini; Syed Hasan Jafar; Wagner Junior Ladeira; Tareq Rasul Purpose This study aims to synthesize existing empirical findings to identify the primary drivers of robo-advisor (RA) adoption in financial services. It addresses inconsistencies in the literature regarding key...
Includes: Supplementary data
Journal Articles
International Journal of Bank Marketing (2026) 44 (1): 56–76.
Published: 25 September 2025
...Mercy Mpinganjira Purpose This study aims to conduct a bibliometric and content analysis of customer-to-customer (C2C) helping behaviour, with a specific focus on financial services and social media-mediated service interactions. C2C helping behaviour refers to voluntary actions by customers aimed...
Journal Articles
International Journal of Bank Marketing (2025) 43 (10): 2112–2135.
Published: 28 May 2025
...), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Banking Bank trust Consumer behaviour Ethnicity Financial inclusion Financial services Mobile banking Socio-demographic...
Journal Articles
International Journal of Bank Marketing (2025) 43 (8): 1705–1731.
Published: 12 May 2025
... 2025 01 04 2025 07 04 2025 07 04 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Buy now pay later apps BNPL credit services Consumable loans BNPL-based credit services Financial services Financial decision...
Journal Articles
International Journal of Bank Marketing (2025) 43 (1): 180–207.
Published: 16 July 2024
.... The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Consumers Human-computer service interactions Individual traits Cognitive schema Financial services Banking After the 2008 Global Financial Crisis, the banking industry's focus shifted...
Journal Articles
Fernando de Oliveira Santini, Luciene Eberle, Wagner Junior Ladeira, Gabriel Sperandio Milan, Ana Paula Graciola, Cláudio Hoffmann Sampaio
International Journal of Bank Marketing (2023) 41 (7): 1693–1714.
Published: 04 August 2023
... in financial services. Design/methodology/approach A meta-analysis of 165 articles was performed, which generated 272 observations in a cumulative sample of 86,968 respondents. Findings The results of this meta-analysis demonstrated seventeen antecedents of trust constructs and four consequents. Most...
Includes: Supplementary data
Journal Articles
International Journal of Bank Marketing (2024) 42 (1): 38–65.
Published: 05 July 2023
...Brinda Sampat; Emmanuel Mogaji; Nguyen Phong Nguyen Purpose FinTech offers numerous prospects for significant enhancements and fundamental changes in financial services. However, along with the myriad of benefits, it also has the potential to induce risks to individuals, organisations and society...
Journal Articles
International Journal of Bank Marketing (2023) 41 (7): 1611–1639.
Published: 28 June 2023
...Ali Raza; Rodoula Tsiotsou; Muhammad Sarfraz; Muhammad Ishtiaq Ishaq Purpose Given the fierce competition in financial services, service failure management and trust restoration tactics are becoming strategic priorities. Studies investigating trust restoration have increased over the years due...
Journal Articles
International Journal of Bank Marketing (2023) 41 (2): 369–394.
Published: 06 December 2022
...Jung-Chieh Lee; Jing Wang Purpose Financial technology (Fintech) brings about innovative financial services, such as the possibility of introducing mobile wealth management applications (apps) into consumers' lives. Despite the rapid development of such apps, few studies have focused on users...
Journal Articles
International Journal of Bank Marketing (2022) 40 (4): 918–933.
Published: 19 April 2022
...Kostis Indounas Purpose The purpose of this research paper is to investigate the extent to which companies that operate in business-to-business (B2B) financial service markets adopt any form of pricing research along with the different pricing objectives that they pursue in comparison...
Journal Articles
International Journal of Bank Marketing (2022) 40 (6): 1102–1132.
Published: 05 April 2022
...Aimee Riedel; Rory Mulcahy; Gavin Northey Purpose This paper aims, first, to examine artificial intelligence (AI) vs human delivery of financial advice; second, to examine the serial mediating roles of emotion and trust between AI use in the financial service industry and their impact upon...
Journal Articles
International Journal of Bank Marketing (2022) 40 (6): 1200–1216.
Published: 07 January 2022
... Esch et al., 2020a , b and c). Artificial intelligence (AI) Convenience Financial anxiety Financial services Roy adaptation model Saudi Arabia Do customers prefer their financial transactions being handled by a cashier, or would they rather go cashier-less? This question...
Journal Articles
International Journal of Bank Marketing (2022) 40 (6): 1272–1298.
Published: 30 December 2021
...Emmanuel Mogaji; Nguyen Phong Nguyen Purpose Given that managers play a crucial role in developing and deploying AI for marketing financial services, this study was aimed at better understanding their awareness regarding AI and the challenges they are facing in providing the attendant technologies...
Journal Articles
International Journal of Bank Marketing (2022) 40 (6): 1299–1336.
Published: 29 November 2021
...Janin Karoli Hentzen; Arvid Hoffmann; Rebecca Dolan; Erol Pala Purpose The objective of this study is to provide a systematic review of the literature on artificial intelligence (AI) in customer-facing financial services, providing an overview of explored contexts and research foci, identifying...
Includes: Supplementary data
Journal Articles
Arturo Molina-Collado, Jessica Salgado-Sequeiros, Mar Gómez-Rico, Evangelina Aranda García, Peter De Maeyer
International Journal of Bank Marketing (2021) 39 (7): 1446–1478.
Published: 12 August 2021
...Arturo Molina-Collado; Jessica Salgado-Sequeiros; Mar Gómez-Rico; Evangelina Aranda García; Peter De Maeyer Purpose The paper aims to identify the major research themes in consumer financial services between 2000 and 2020, their relative magnitude and interrelationship, to identify which themes...
Journal Articles
International Journal of Bank Marketing (2021) 39 (3): 478–496.
Published: 31 May 2021
...Linda Deigh; Jillian Dawes Farquhar Purpose The purpose of this study is to contribute to the theory and practice of financial services marketing in sub-Saharan Africa (sSA) by investigating how financial service providers are developing corporate social responsibility (CSR) practices...
Journal Articles
International Journal of Bank Marketing (2021) 39 (5): 886–899.
Published: 05 May 2021
... Pain of payment Financial services Financial decision-making Feeling socially excluded in work, family or recreational situations is a daily experience for many. According to a recent survey by Ipsos (2018) , almost half of Americans report that they sometimes or always feel alone or left...
