Keywords: Financial services
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Journal Articles
Journal Articles
International Journal of Bank Marketing (2026) 44 (9): 1958–1977.
Published: 08 May 2026
... Trading Commission violations, or non-SEC violations in the past decade also show positive correlations with the use of various marketing activities. Practical implications This study helps financial services industry’s investment advisers and firms with insights into effective marketing strategies...
Includes: Supplementary data
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International Journal of Bank Marketing (2026) 44 (3): 439–453.
Published: 14 October 2025
...Fernando de Oliveira Santini; Syed Hasan Jafar; Wagner Junior Ladeira; Tareq Rasul Purpose This study aims to synthesize existing empirical findings to identify the primary drivers of robo-advisor (RA) adoption in financial services. It addresses inconsistencies in the literature regarding key...
Includes: Supplementary data
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International Journal of Bank Marketing (2025) 43 (1): 180–207.
Published: 16 July 2024
.... The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Consumers Human-computer service interactions Individual traits Cognitive schema Financial services Banking After the 2008 Global Financial Crisis, the banking industry's focus shifted...
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International Journal of Bank Marketing (2023) 41 (7): 1693–1714.
Published: 04 August 2023
... in financial services. Design/methodology/approach A meta-analysis of 165 articles was performed, which generated 272 observations in a cumulative sample of 86,968 respondents. Findings The results of this meta-analysis demonstrated seventeen antecedents of trust constructs and four consequents. Most...
Includes: Supplementary data
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International Journal of Bank Marketing (2022) 40 (4): 918–933.
Published: 19 April 2022
...Kostis Indounas Purpose The purpose of this research paper is to investigate the extent to which companies that operate in business-to-business (B2B) financial service markets adopt any form of pricing research along with the different pricing objectives that they pursue in comparison...
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International Journal of Bank Marketing (2021) 39 (3): 478–496.
Published: 31 May 2021
...Linda Deigh; Jillian Dawes Farquhar Purpose The purpose of this study is to contribute to the theory and practice of financial services marketing in sub-Saharan Africa (sSA) by investigating how financial service providers are developing corporate social responsibility (CSR) practices...
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