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Keywords: Financial touchpoints
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Journal Articles
International Journal of Bank Marketing (2021) 39 (3): 360–380.
Published: 29 April 2021
...Nkosinathi Sithole; Gillian Sullivan Mort; Clare D'Souza Purpose This paper aims to examine customer experience value orchestrated by non-banks' financial touchpoints to understand how they enhance the financial inclusion of low-income consumers. Design/methodology/approach Two independent...
