... ; Soureli et al., 2008) on customers' cross‐buying intentions. Cross‐buying One‐stop shopping Financial services SMEs Small to medium‐sized enterprises Finland Financial institutions Selling methods Matching this real‐world development, a wide range of marketing literature has...

...Harjit Sekhon; Anne Sunikka; Liisa Peura‐Kapanen; Anu Raijas Purpose The purpose of this paper is to study the many manifestations of trust in the wealth management context in Finland. This empirical paper examines and contrasts how trust is perceived by financial experts and consumers in wealth...

... on the determinants of fund flows in Finland (see Kasanen et al., 2001 ; Knuutila et al., 2007), existing research focuses on flows at the fund level and on determinants primarily other than advertising [2] . We study how advertising impacts asset flows at the fund family level. Analyzing flows...

... consumers in Finland. Findings The findings support previous suggestion that service loyalty can be determined by following four dimensions, although a shade of interference in the unidimensionality of the service loyalty instrument in question was observed: purchase intention; word‐of‐mouth...

...Heikki Karjaluoto; Minna Mattila; Tapio Pento The study explored the effect of different factors affecting attitude formation towards Internet banking (online banking) in Finland. The purpose of this paper is to determine those factors that influence the formation of attitude towards Internet...

...Karin Holstius; Erdener Kaynak Reports the findings and implications of a bank marketing study which was conducted in the Turku region of Finland in 1993. Determines the importance of selected patronage factors used by Finnish bank consumers in choosing national versus local banks, and determines...