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Keywords: Fintech adoption
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Journal Articles
International Journal of Bank Marketing 1–21.
Published: 28 August 2026
... FinTech adoption in remote areas. This study develops and empirically validates an integrated theoretical framework combining the Theory of Planned Behaviour (TPB), Technology Acceptance Model (TAM), and Technology Readiness Index (TRI) to examine the factors influencing FinTech adoption. Existing studies...
Journal Articles
International Journal of Bank Marketing (2025) 43 (9): 1820–1840.
Published: 15 August 2025
...). Design/methodology/approach The data is collected via an online survey of 400 randomly selected Fintech users in Malaysia, between December 2021 and February 2022. The proposed Fintech adoption model, developed by integrating the net valence framework (NVF) and generational cohort theory (GCT...
Journal Articles
International Journal of Bank Marketing (2024) 42 (3): 642–668.
Published: 09 January 2024
.... Based on the Extended Post-Acceptance Model (EPAM) framework, Structural Equation Modeling and Confirmatory Factor Analysis were applied to inspect how financial capability, perceived security and perceived usefulness affect fintech adoption. Findings Fintech proficiency, investment risk tolerance...
