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Keywords: Firm value
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Journal Articles
International Journal of Bank Marketing (2024) 42 (5): 981–1006.
Published: 19 January 2024
... during the pandemic. The resulting dataset consisted of 145 announcements made during the period of February–June 2020. An event study was conducted in order to precisely measure the main effect of consumer-targeted resiliency programs on firm value, as manifested through abnormal stock returns. Finally...
Journal Articles
International Journal of Bank Marketing (2024) 42 (4): 794–817.
Published: 03 October 2023
... re-use rights only Corporate social responsibility (CSR) Retail banking industry CSR marketing outcomes Analyst following Analyst forecasts Forecast accuracy Forecast dispersion Banking sector Firm value G210 G240 G170 M300 M310 M390 M400 The benefits and risks...
