Keywords: Firm value
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Journal Articles
International Journal of Bank Marketing (2024) 42 (5): 981–1006.
Published: 19 January 2024
... during the pandemic. The resulting dataset consisted of 145 announcements made during the period of February–June 2020. An event study was conducted in order to precisely measure the main effect of consumer-targeted resiliency programs on firm value, as manifested through abnormal stock returns. Finally...
Journal Articles

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