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Keywords: Forecasting
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Journal Articles
Forecasting the development of a pursuit race between competitors
Available to Purchase
International Journal of Bank Marketing (2010) 28 (3): 239–246.
Published: 13 April 2010
...Rolf Kunstek Purpose The purpose of this paper is to present a method of forecasting the development of the market shares of competitors in a pursuit race. Design/methodology/approach The statistical concept of co‐integration is applied to a state space model in order to operationalize...
Journal Articles
Finance for Small and Medium‐sized Enterprises: Information and the Income Gearing Challenge
Available to Purchase
International Journal of Bank Marketing (1994) 12 (6): 3–9.
Published: 01 September 1994
... take account of the borrower′s expected future income flows may help to close the finance gap. Using a postal questionnaire and in‐depth interviews,information was gathered from companies about their forecasting procedures. The findings show that many companies have the necessary infrastructure...
