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Keywords: Front line staff
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Journal Articles
An analysis of students' knowledge and choice criteria in retail bank selection in sub‐Saharan Africa: The case of Ghana
Available to Purchase
International Journal of Bank Marketing (2011) 29 (5): 373–397.
Published: 26 July 2011
... Group Publishing Limited 2011 Bank selection Technology Customer services quality Image of bank Attitudes Front line staff Ghana Some of the demographic variables commonly investigated in the context of financial services industry are age, gender, income and occupation which...
