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Keywords: Frontline employees (FLEs)
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Journal Articles
International Journal of Bank Marketing (2013) 31 (4): 305–326.
Published: 07 June 2013
...Tanya Gibbs; Nicholas J. Ashill Purpose This study aims to empirically test a model of affective and behavioural job outcomes grounded in Bagozzi's reformulation of attitude theory in the novel context of a retail bank in Russia. Design/methodology/approach Frontline employees (FLEs) completed...
