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Keywords: Functional barriers
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Journal Articles
International Journal of Bank Marketing (2026) 44 (4): 654–679.
Published: 29 October 2025
... that FTP was negatively associated with resistance, as well as with only four barriers: value and complexity barriers (functional barriers) and information and privacy risk barriers (psychological barriers). These four barriers, in turn, were positively related to resistance. The results from Studies 2...
Includes: Supplementary data
