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Keywords: GMM method
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Journal Articles
International Journal of Bank Marketing (2026) 44 (6): 1222–1244.
Published: 05 December 2025
... banking Bank marketing Customer segmentation Bank profitability GMM method Sweden H1. The adoption of Internet banking in Sweden increases the profitability of Swedish banks. The GMM is our primary estimation strategy in this study, and the OLS and FE models are presented only...
