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Keywords: Gender difference
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Journal Articles
International Journal of Bank Marketing (2025) 43 (8): 1684–1704.
Published: 24 April 2025
... the “pain of paying” theoretical framework by uncovering gender differences and examining how economic downturns, such as the COVID-19 pandemic, may weaken the effect of digital payment methods on overspending behaviors. The study underscores the importance of adopting careful, mindful financial planning...
