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Keywords: Gender sensitivity
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Journal Articles
Gendered AI in banking services: the influence of financial chatbots’ gender on consumer behaviour
Available to Purchase
International Journal of Bank Marketing (2025) 43 (6): 1231–1251.
Published: 04 March 2025
... empirical evidence on the impact of chatbot gender in male-dominated financial services, revealing how AI literacy and gender sensitivity influence consumer behaviour and perceptions. Additionally, it contributes to the theoretical understanding of AI gendering and its societal implications. Irene...
