...Helen Chiappini; Raja Nabeel-Ud-Din Jalal; Gianfranco Antonio Vento Purpose The study explores the impact of climate change risk perception and greenwashing perception on sustainable investment intention of Generation Z business students and the moderating effect of personality traits. In addition...

...David M. Brown Purpose The purpose of this paper is to identify how internal marketing can be used to increase the satisfaction and retention of Generation Z employees within the global banking sector, and the changes which organizations must make to their internal marketing strategies to achieve...

...Junsung Park; Joon Woo Yoo; Youngju Cho; Heejun Park Purpose This study aims to understand the reasons for individuals switching from traditional banks to Internet-only banks and examine how switching intentions differ between Generation X and Generation Z. Notably, Generation Z, being digital...