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Keywords: Global pandemic
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Journal Articles
International Journal of Bank Marketing (2023) 41 (2): 269–288.
Published: 12 December 2022
... of PEES, online trust exerts strongest effect on customers' CI. Research limitations/implications This study responds to the emerging call for understanding the PEES role, under which online trust leads to CI in the context of the global pandemic. Practical implications The authors provide bank...
