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Keywords: Google trends
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Journal Articles
International Journal of Bank Marketing (2024) 42 (5): 947–980.
Published: 23 January 2024
... through their website ranking (Google PageRank) and website traffic (Google Trends). Consistent to the historical depth of these measures, the authors separately investigated the effect of equity and non-equity (contractual) agreements on online visibility by means of ordinal logistic regressions and diff...
