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Keywords: Green banking channels
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Journal Articles
International Journal of Bank Marketing (2022) 40 (4): 746–772.
Published: 21 March 2022
... of green banking channels. The authors also propose a comprehensive model integrating the “big five” personality traits (conscientiousness, agreeableness, extraversion, openness and neuroticism) into the Technology Acceptance Model (TAM), along with expectation confirmation theory. The integrated proposed...
Includes: Supplementary data
