Keywords: Green brand image
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Journal Articles
International Journal of Bank Marketing (2023) 41 (2): 269–288.
Published: 12 December 2022
...Nguyen Thi Phuong Thao; Lobel Trong Thuy Tran Purpose Given the severe impact of coronavirus disease 2019 (COVID-19) on bank business activities, this study aims to examine how green brand image and online trust affect customers' continuance intention (CI) under the boundary condition of perceived...

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