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Keywords: Hedonic shopping value
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Journal Articles
Van Thac Dang, Ninh Nguyen, Hoang Viet Nguyen, Hoang Nguyen, Le Van Huy, Viet Thao Tran, Tran Hung Nguyen
International Journal of Bank Marketing (2022) 40 (3): 511–535.
Published: 30 December 2021
.... In addition, consumer attitudes enhance store satisfaction, and hedonic shopping value plays a mediating role in this relationship. Practical implications This study encourages retailers to adopt FRP that can enhance consumer hedonic shopping value and satisfaction. Originality/value This study...
