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Keywords: Heuristics
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Journal Articles
Journal Articles
International Journal of Bank Marketing (2017) 35 (5): 750–760.
Published: 03 July 2017
...-specific literacy involves skills and heuristics. With financial literacy, consumers can learn skills to more efficiently utilize their financial capacity as they would learn communication or mathematics skills to improve language or numerical capacities. One way to learn skills is via direct experience...
Journal Articles
International Journal of Bank Marketing (1992) 10 (3): 10–16.
Published: 01 March 1992
...Bala Shanmugam; Philip Bourke In the mid 1970s two psychologists, Kahneman and Tversky, isolated three major aspects of heuristics which induce biases in our decisions,which they termed as: (1) representativeness, (2) availability and (3)anchoring. An example of the bias within...

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