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Keywords: Households' primary income earners
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Journal Articles
International Journal of Bank Marketing (2021) 39 (1): 69–84.
Published: 02 November 2020
... of mortgage loans' total cost. Households' primary income earners have a higher knowledge of mortgage loans' total cost. The results also show that the household's primary income earners who are price conscious and brand nonbelievers have more knowledge of mortgage loans' total cost. Originality/value...
