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Journal Articles
International Journal of Bank Marketing (1993) 11 (6): 39–46.
Published: 01 June 1993
... acquired at most a life of its own as a driving force for change. It has also been largely responsible for the increasing dominance of marketing in the strategic management of banks. In the wholesale business there was no particular bottleneck to overcome, as there had been in retail banking, nor...
Journal Articles
International Journal of Bank Marketing (1990) 8 (5): 2–56.
Published: 01 May 1990
... going direct the other way in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only. (Charles Dickens, A Tale of Two Cities, 1859.) Charles Dickens' immortal words...

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