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Keywords: Identification
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Journal Articles
Exploring the mechanism of consumer responses to CSR activities of Islamic banks: The mediating role of Islamic ethics fit
Available to Purchase
International Journal of Bank Marketing (2016) 34 (6): 940–962.
Published: 05 September 2016
... A survey was completed by 203 customers of Islamic banks in Bahrain. Structural equation modeling, was used to test the hypotheses. Findings Islamic ethics fit partially mediates the relationship between CSR initiatives and consumer-bank identification (CBI) which in turn contributes positively...
Journal Articles
The stakeholder management theory of CSR: A multidimensional approach in understanding customer identification and satisfaction
Available to Purchase
International Journal of Bank Marketing (2016) 34 (5): 731–751.
Published: 04 July 2016
... of these companies. The paper also explores how these multidimensional perceptions affect customer identification and satisfaction towards banking companies. Design/methodology/approach – A structural equation model is tested using information collected from 1,124 banking service customers. Findings...
