... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Internal marketing Individual perception Individual behaviour Multiple regression analysis Jordan The pervasiveness of technology defining the twenty...

... Publishing Limited 2006 Banks Employee relations Individual behaviour Employee attitudes The objective of our study is to investigate the effect of employee relationship proneness (RP) on attitudinal and behavioural loyalty in a bank setting (Dick and Basu, 1994). The starting point...