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Keywords: Individual differences in sensitivity to paying
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Journal Articles
International Journal of Bank Marketing (2025) 43 (8): 1662–1683.
Published: 21 April 2025
... (based on calculating or feeling) on this relationship and the moderating effects of self-constructs and individual differences in sensitivity to paying. Design/methodology/approach Three studies were conducted to test the proposed hypotheses. Study 1 examines preferences for price discounts vs bonus...
