Keywords: Individual perception
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Journal Articles
International Journal of Bank Marketing (2020) 38 (1): 86–112.
Published: 05 August 2019
... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Internal marketing Individual perception Individual behaviour Multiple regression analysis Jordan The pervasiveness of technology defining the twenty...
Journal Articles
International Journal of Bank Marketing (2018) 36 (7): 1311–1328.
Published: 06 September 2018
.... Segmentation Banking Individual perception Customer experience Our expectation is that idiosyncratic patterns exist in customers’ perceptions because CE is inherently shaped by personal factors. The issue is whether a personal-level analysis may reveal additional insights with respect to an holistic...
Journal Articles
International Journal of Bank Marketing (2011) 29 (3): 224–246.
Published: 12 April 2011
... Limited 2011 Banks Customer services quality Cross‐cultural studies Individual perception Canada Tunisia In the banking industry, as in other service industries, providing superior service quality enhances customer satisfaction and contributes to profitability. Superior service...
Journal Articles
International Journal of Bank Marketing (2010) 28 (4): 297–313.
Published: 15 June 2010
... Customer satisfaction Banks Greece Individual perception Customer relations In the services marketing literature, many researchers have conceptualized the service encounter as an exchange including both a relationship and a core service component (Berry, 1983 ; Bitner et al., 1990...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2006) 24 (7): 475–493.
Published: 01 December 2006
... Ibrahim can be contacted at: essam.ibrahim@strath.ac.uk © Emerald Group Publishing Limited 2006 Virtual banking Individual perception Customer services quality The proliferation of, and rapid advances in, technology‐based systems, especially those related to the internet, are leading...

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