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Keywords: Indonesia
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Journal Articles
International Journal of Bank Marketing (2012) 30 (6): 452–464.
Published: 07 September 2012
... benefits. These underlying consumer outcomes are modeled into variables likely to impact purchase intentions. Research limitations/implications This paper represents the first attempt to conceptualize the many challenges facing foreign banks operating within an Indonesian setting. As Indonesia has...
Journal Articles
International Journal of Bank Marketing (2000) 18 (2): 64–74.
Published: 01 April 2000
...Lizar Alfansi; Adrian Sargeant The recent economic turmoil in Indonesia has hit the financial service sector hard. Consumer confidence in banks is low and institutions are having to work harder than ever to recruit and retain their customers. In this article the potential for banks to utilize...
