.... Proposes that gender differences in information processing styles may account for the lower risk‐taking tendencies among female investors as well as the tendency toward lower confidence levels. Implications regarding marketing strategies for the financial services sector are discussed. © MCB UP Limited...

... take account of the borrower′s expected future income flows may help to close the finance gap. Using a postal questionnaire and in‐depth interviews,information was gathered from companies about their forecasting procedures. The findings show that many companies have the necessary infrastructure...

...David Deakins; Guhlum Hussain The risk analysis of small business propositions is characterized by uncertainty and asymmetric information, producing problems of moral hazard and adverse selection for the banks and liquidity constraints for entrepreneurs. Decision making is based on information...

...David S. Pottruck In this article the author considers the role of information in the development of marketing programmes. He highlights how leading financial service organisations have achieved success in this area by focusing on seven vital areas: advertising, the customer, an early warning...