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Keywords: Information privacy concern
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Journal Articles
International Journal of Bank Marketing (2023) 41 (7): 1715–1742.
Published: 09 August 2023
... modeling (PLS-SEM). Findings The results show that most predictors of behavioral intention, including facilitating conditions, effort expectancy, habit, performance expectancy, hedonic motivation (except for social influence and price value), big brother effect and perceived information privacy concern...
