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Keywords: Information sharing
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Journal Articles
Relationship marketing: an S–O–R perspective emphasising the importance of trust in retail banking
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International Journal of Bank Marketing (2021) 39 (5): 725–750.
Published: 22 February 2021
... value moderates the relationships between these stimuli and trust, excluding information sharing. The duration of customer support for the bank also moderates the relationships between these stimuli and trust, bar customer orientation. Research limitations/implications The study augments...
