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Keywords: Innovation diffusion
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Journal Articles
International Journal of Bank Marketing (2020) 38 (4): 843–865.
Published: 14 February 2020
... differences in consumer decision-making according to the innovation diffusion process. Hyo-Jung Kim can be contacted at: hyojungkim@snu.ac.kr 26 07 2019 30 11 2019 23 12 2019 30 12 2019 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights...
Journal Articles
International Journal of Bank Marketing (2016) 34 (1): 78–109.
Published: 01 February 2016
..., mass channels were considered to be more important and trustworthy than social media in the MB sector. The research results revealed that the current status of MB diffusion in New Zealand is in the latter stages (Late Majority and Laggards) of the innovation diffusion cycle. Practical implications...

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