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Keywords: Institutional pressures
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Journal Articles
International Journal of Bank Marketing (2026) 44 (5): 849–868.
Published: 27 May 2025
...Debarun Chakraborty; Stefano Bresciani; Ciro Troise Purpose The study has analyzed the impact of economic, coercive, normative and mimetic institutional pressures on corporate greenwashing within various industries and time frames. It has also studied the moderating effect of consumer skepticism...
