Keywords: Insurance companies
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Journal Articles
International Journal of Bank Marketing (2018) 36 (4): 726–743.
Published: 30 May 2018
... making Insurance companies Familism Hispanic consumers More than half of Americans are living paycheck to paycheck and household debt has risen to $12.68 trillion in 2017, a peak that has not occurred since the Great Recession of 2008 (Fortell, 2017). In total, 58 percent of Americans believe...
Journal Articles
International Journal of Bank Marketing (2018) 36 (6): 1055–1072.
Published: 24 May 2018
... with analyses using generations and sociodemographic variables. Insurance Generations Insurance companies Multichannel customer segmentation The existing studies in multichannel segmentation rely on attitudinal and self-reported data rather than transactional data reflecting real customer usage...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2000) 18 (5): 233–245.
Published: 01 September 2000
... are dealt with in detail. © MCB UP Limited 2000 Services marketing Banks Insurance companies Financial services South Africa This study deals with the discovery of significant success and failure factors in the development process of financial services in South Africa. In a market...
Journal Articles
International Journal of Bank Marketing (2000) 18 (1): 6–14.
Published: 01 February 2000
.... By 1989 the UK market for general insurance (broadly defined as non‐life insurance) had become fiercely competitive. New entrants to the market offered attractive new insurance products in non‐traditional ways. Important changes took place in distribution. Traditionally, insurance companies in the UK...
Journal Articles
International Journal of Bank Marketing (1993) 11 (3): 5–14.
Published: 01 March 1993
...Axel Johne Deregulation, advances in enabling technology, and aggressive competition from new suppliers, including banks, are causing more and more traditional insurance companies to revise the way in which product development is undertaken. A study of ten companies offering life insurance and ten...
Journal Articles
International Journal of Bank Marketing (1990) 8 (2): 12–16.
Published: 01 February 1990
...David W. Shelton The implementation of the Financial Services Act 1986 has forced retailers of investment products to become tied to a single insurance company or to act as an independent by selecting the best product for the customer from the entire market. As a result of this many retailers...
Journal Articles
International Journal of Bank Marketing (1989) 7 (1): 8–15.
Published: 01 January 1989
... from conception to launch traced, the role of market research within the process identified and the organisation of the marketing function examined. © MCB UP Limited 1989 Banking Building societies Insurance companies Market research Product development Marketing DEVELOPING NEW...
Journal Articles
International Journal of Bank Marketing (1988) 6 (1): 5–13.
Published: 01 January 1988
... are discussed. © MCB UP Limited 1988 Banks Competition Insurance Companies Increasing Competition between Banks and Life Assurance Companies: A Clash of Giants or a Non-Event? by Terence Ashforth Scottish Amicable Life Assurance Society, Perth, Western Australia An extensive system of official...
Journal Articles
International Journal of Bank Marketing (1987) 5 (2): 5–19.
Published: 01 February 1987
... future trends and strategies, and what they mean to the marketing professional, are examined, together with the implications for market segmentation, product development and delivery channels. © MCB UP Limited 1987 Insurance Companies Market Segmentation Securities United States...

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