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Keywords: Intellectual structure
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Journal Articles
Banking without limits: a bibliometric analysis of scholarly works on electronic banking
Available to Purchase
International Journal of Bank Marketing (2024) 42 (7): 1559–1586.
Published: 17 May 2024
...Rockson Mintah; Godfred Matthew Yaw Owusu; Rita Amoah-Bekoe; Gorkel Obro-Adibo Purpose This paper reviews scholarly literature on electronic banking (EB) research over a three-decade period. The focus of this review is to evaluate the intellectual structure and trends and unearth new areas...
Journal Articles
Past, present and future of bank marketing: a bibliometric analysis of International Journal of Bank Marketing (1983–2020)
Available to Purchase
International Journal of Bank Marketing (2022) 40 (2): 341–383.
Published: 18 November 2021
.../methodology/approach This study conducts a bibliometric analysis to analyze the performance and intellectual structure of bank marketing literature curated through IJBM between 1983 and 2020. Findings This study sheds light on the growing influence and impact of IJBM on the field...
