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Keywords: Internal marketing
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Journal Articles
International Journal of Bank Marketing (2022) 40 (4): 820–841.
Published: 04 April 2022
...Victor Oluwafemi Olorunsola; Mehmet Bahri Saydam; Oluwatobi A. Ogunmokun; Ali Ozturen Purpose This paper proposes a research model in which work engagement (WE) mediates the effects of corporate social responsibility (CSR) and internal marketing (IM) simultaneously on customer-oriented boundary...
