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Keywords: International business
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Journal Articles
International Journal of Bank Marketing (2011) 29 (4): 293–307.
Published: 14 June 2011
... businesses as well, not discussed here) through establishment of separate but related entities that are more specialized and focused than the bank itself. Cameron Gordon can be contacted at: Cameron.gordon@canberra.edu.au © Emerald Group Publishing Limited 2011 International business...
