... variables, such as social influence and personal innovativeness, which were rarely examined in past studies, are employed in this research. All of our respondents were actual bank account holders. Mobile banking Resistance to change Consumer behaviour Internet marketing H4. Consumer...

... that “a correlation between conventional demographic segmentation and clients’ needs cannot be assumed” (Machauer and Morgner, 2001) points up the need for an alternative approach. © Emerald Group Publishing Limited 2004 Banking Internet Decision making Consumer behaviour Internet marketing...