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1-2 of 2
Keywords: Intrinsic motivation
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Journal Articles
International Journal of Bank Marketing (2022) 40 (1): 87–109.
Published: 27 September 2021
... intrinsic motivation and knowledge sharing with customers. Customer intrinsic motivation was found to play a dual role as a driver of continued mobile banking usage and as an intervening mechanism between relationship-marketing orientation and continued usage of mobile banking. Research limitations...
Journal Articles
International Journal of Bank Marketing (2013) 31 (2): 115–125.
Published: 22 February 2013
...Ather Akhlaq; Ejaz Ahmed Purpose The aim of this study is to find out the type of motivation that provokes an individual to trust and use the internet banking system in a low income country. In this paper, extrinsic motivation and intrinsic motivation are studied that may build trust...
