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Keywords: Investigation
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Journal Articles
International Journal of Bank Marketing (2023) 41 (7): 1611–1639.
Published: 28 June 2023
...Ali Raza; Rodoula Tsiotsou; Muhammad Sarfraz; Muhammad Ishtiaq Ishaq Purpose Given the fierce competition in financial services, service failure management and trust restoration tactics are becoming strategic priorities. Studies investigating trust restoration have increased over the years due...
