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Keywords: Investment behavior
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Journal Articles
International Journal of Bank Marketing (2026) 44 (3): 422–438.
Published: 23 September 2025
... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Investment literacy Investment motivation Investment behavior Risk tolerance The global COVID-19 pandemic profoundly changed our perspectives on the world, investments, and economic decision-making...
Journal Articles
International Journal of Bank Marketing (2020) 38 (4): 987–1005.
Published: 03 April 2020
... algorithmic processing, in financial customers' decision-making process. 02 09 2019 21 12 2019 07 02 2020 08 02 2020 Lettering case, Trustworthiness perception Financial advertisement Color temperature Investment behavior Hong Kong Polytechnic University 10.13039...
