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Keywords: Investment decision-making
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Journal Articles
From health to wealth: the impact of surviving a health crisis on individuals’ cryptocurrency investment
Available to Purchase
International Journal of Bank Marketing 1–23.
Published: 17 February 2026
... Investment decision-making Risk spillover effect This study examines how a health crisis, proxied by confirmed COVID-19 infection, influences consumers’ propensity to invest in cryptocurrencies. In the literature stream on retail consumer behavior and decision-making in crypto markets, one...
Includes: Supplementary data
Journal Articles
The influence of personality traits on investment decision-making: a moderated mediation approach
Available to Purchase
International Journal of Bank Marketing (2023) 41 (4): 810–834.
Published: 21 March 2023
...Muskan Sachdeva; Ritu Lehal Purpose Behavioral finance proposes that psychology of the individual plays a vital role in investment decisions. Therefore, this study aims to examine the influence of one of the important disciplines of psychology, i.e. personality on investment decision-making...
