Keywords: Investment decision-making
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Journal Articles
International Journal of Bank Marketing (2026) 44 (7): 1424–1446.
Published: 17 February 2026
... behaviors hold when the risk originates from a nonfinancial domain remains unclear. If their health is at risk, how will individuals adjust their financial decisions to compensate? Cryptocurrency investment Cryptocurrency risks Health crisis Investment decision-making Risk spillover effect...
Includes: Supplementary data
Journal Articles
International Journal of Bank Marketing (2023) 41 (4): 810–834.
Published: 21 March 2023
...Muskan Sachdeva; Ritu Lehal Purpose Behavioral finance proposes that psychology of the individual plays a vital role in investment decisions. Therefore, this study aims to examine the influence of one of the important disciplines of psychology, i.e. personality on investment decision-making...

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