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Keywords: Investment motivation
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Journal Articles
International Journal of Bank Marketing (2026) 44 (3): 422–438.
Published: 23 September 2025
... and investment motivations. The study considers six motivational factors that encompass the spectrum of investor intent: short-term investment gain, long-term investment gain, entertainment and/or engagement, social interactions, social support, social responsibility, and the pursuit of investment. Findings...
