Keywords: Investments
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2005) 23 (3): 273–291.
Published: 01 May 2005
... be discussed. Practical implications In practice, bank managers can hone the relevant cues and optimize investments to raise service quality or lower consumers' perceived risk. Originality/value This study provides a new perspective of the “structural” relationships among price and brand cues, service...
Journal Articles
International Journal of Bank Marketing (2004) 22 (3): 180–199.
Published: 01 May 2004
...Stephen Diacon This paper presents the results of a detailed comparison of the perceptions by individual consumers and expert financial advisers of the investment risk involved in various UK personal financial services' products. Factor similarity tests show that there are significant differences...

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