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1-6 of 6
Keywords: Investments
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Journal Articles
International Journal of Bank Marketing (2012) 30 (2): 88–101.
Published: 24 February 2012
...Chris Baumann; Hamin Hamin; Rosalie L. Tung Purpose This study aims to investigate investing and borrowing behavior in retail banking between ethnic groups, specifically the Caucasians vis‐à‐vis the Chinese. Design/methodology/approach A total sample of 645 Caucasians and Chinese...
Journal Articles
International Journal of Bank Marketing (2011) 29 (2): 107–133.
Published: 01 March 2011
...' abilities and awareness of the terms and risks of mutual fund investments using a novel measurement instrument. Design/methodology/approach Ability measurement techniques adapted from educational and psychological studies were applied in the paper. Empirical survey data were collected in Finland...
Journal Articles
International Journal of Bank Marketing (2010) 28 (3): 193–221.
Published: 13 April 2010
...Jaakko Aspara; Henrikki Tikkanen Purpose The purpose of this paper is to examine the links between individual investors' subjective evaluations of certain companies' products and brands, on one hand, and their willingness and decisions to invest in those companies' stocks, on the other...
Journal Articles
International Journal of Bank Marketing (2005) 23 (3): 218–236.
Published: 01 May 2005
...Jeffrey C. Strieter; Sandeep Singh Purpose This study aims to identify specific characteristics important in establishing and maintaining mutually beneficial relationships between endowment and pension fund managers and the providers of investment management services. Design/methodology...
Journal Articles
International Journal of Bank Marketing (2005) 23 (3): 273–291.
Published: 01 May 2005
... be discussed. Practical implications In practice, bank managers can hone the relevant cues and optimize investments to raise service quality or lower consumers' perceived risk. Originality/value This study provides a new perspective of the “structural” relationships among price and brand cues, service...
Journal Articles
International Journal of Bank Marketing (2004) 22 (3): 180–199.
Published: 01 May 2004
...Stephen Diacon This paper presents the results of a detailed comparison of the perceptions by individual consumers and expert financial advisers of the investment risk involved in various UK personal financial services' products. Factor similarity tests show that there are significant differences...
