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Keywords: Italy
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Journal Articles
How banks are supporting local economies facing the current financial crisis: An Italian perspective
International Journal of Bank Marketing (2012) 30 (6): 485–502.
Published: 07 September 2012
... Publishing Limited 2012 Corporate social responsibility Banks Microcredit Financial crisis Social strategy Italy Local economies The theory of corporate social responsibility (CSR) has been investigated in the past years by many authors. In the beginning of CSR studies, the credo...
Journal Articles
International Journal of Bank Marketing (1997) 15 (1): 13–21.
Published: 01 February 1997
... Distribution channels Italy Technology Increased competition in the financial services sector has forced even the most reluctant institutions to analyse the opportunities offered by new technologies in the delivery of financial products. Nevertheless, their role is not always clear. Many stress...
Journal Articles
International Journal of Bank Marketing (1990) 8 (4): 3–9.
Published: 01 April 1990
...Steve Worthington Following a discussion of the total United Kingdom market for plastic cards, detailed information is given about the number and nature of retailer credit cards (store cards) currently issued in the United Kingdom. Retailers in the USA and Italy are already competing...
Journal Articles
International Journal of Bank Marketing (1990) 8 (3): 17–23.
Published: 01 March 1990
.... Such a situation is highlighted with an overview of Italian banking – the evolution of bank‐market relations is described, changes in competition are outlined and the emerging competitive strategies are assessed. © MCB UP Limited 1990 Marketing Banks Italy Single market Competitive strategy...
