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Keywords: Key accounts
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Journal Articles
International Journal of Bank Marketing (2007) 25 (5): 315–335.
Published: 24 July 2007
... in the paper: transactional, operational and strategic. The service offered at all levels often requires close and intensive cooperation on both sides, but increasingly it has been centralised and automated. Key account management is practised as an integrative relationship function, but it has limitations...
