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Keywords: Knowledge‐based systems
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Journal Articles
Construction and testing of a knowledge‐based system in retail bank marketing
Available to Purchase
International Journal of Bank Marketing (1995) 13 (2): 4–14.
Published: 01 March 1995
...Fiona Davies; Luiz Moutinho; Bruce Curry As the financial services marketplace becomes increasingly competitive, many banks and building societies are experimenting with the use of knowledge based systems (also known as expert systems). BANKSTRAT is a prototype system designed to advise...
