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Keywords: Knowledge for customers
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Journal Articles
International Journal of Bank Marketing (2022) 40 (1): 87–109.
Published: 27 September 2021
... measured the constructs, such as relationship-marketing orientation (RMO), knowledge for customers (KS), continued usage of m-banking technology (CONT) and customer intrinsic motivation (IM). Four items of RMO were adapted from Odekerken-Schröder et al. (2003) . Items for knowledge for customers...
