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Keywords: Learning
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Journal Articles
Market orientation, learning orientation and business performance: The mediating role of innovation
Available to Purchase
International Journal of Bank Marketing (2016) 34 (5): 623–648.
Published: 04 July 2016
...Mahmoud Abdulai Mahmoud; Charles Blankson; Nana Owusu-Frimpong; Sonny Nwankwo; Tran P. Trang Purpose – The purpose of this paper is to examine the relationship between market orientation, learning orientation and innovation; and second, assesses the role of innovation, market orientation...
Journal Articles
Learning during developing and implementing new bank offerings
Available to Purchase
International Journal of Bank Marketing (2005) 23 (1): 54–72.
Published: 01 January 2005
...Spiros Gounaris; Eric Stevens; Sergios Dimitriadis Purpose Knowledge of the management issues for developing new bank offerings efficiently is limited. Furthermore, recent research suggests that organisational learning can contribute greatly to the success of innovation projects. The aims...
