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Keywords: Least developed countries (LDCs)
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Journal Articles
International Journal of Bank Marketing (2026) 44 (9): 1935–1957.
Published: 24 April 2026
... or awareness-related factors in this context is also highlighted. Practical implications The study extends TAM to the context of Least Developed Countries (LDCs) and provides valuable insights for financial institutions and policymakers to promote digital financial inclusion. Strengthening trust mechanisms...
Includes: Supplementary data
