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Keywords: Liking
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Journal Articles
International Journal of Bank Marketing (2013) 31 (2): 98–114.
Published: 22 February 2013
...Rojanasak Chomvilailuk; Ken Butcher Purpose The purpose of this paper is to investigate the efficacy of corporate social responsibility (CSR) knowledge on customer liking for the bank across two countries and cultural contexts. Design/methodology/approach Three CSR variables were tested...
