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Keywords: Linguistic functions
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Journal Articles
International Journal of Bank Marketing (2024) 42 (2): 331–355.
Published: 30 May 2023
... Fintech Linguistic functions Online consumer engagement Social media branding Twitter The need to grow market share and rapidly increase consumer base becomes crucial for brands in nascent and rapidly evolving industries such as the Fintech industry in India (Gandhi, 2022). The Fintech...
